Gallen, and put her hard-earned savings toward the launch of LUS Brands. Though she dropped out of college originally, in 2015, she obtained a double MBA from the University of Toronto and the University of St. LUS Brands was self-funded by Saidi, who previously worked as a strategy consultant. Via social media, as well as resources on the web site like the LUS Blog and a video portfolio, LUS Brands is intently focused on giving people all the tools they need - not just the products, but information - on wearing their hair naturally and loving it. One-to-one customer service is not something that’s easily scalable, but it’s one of the big reasons we’ve been able to grow.” “It’s something we have to consciously invest in as the company grows. “A customer service representative was the first position I hired for,” said founder and CEO Sahar Saidi.
LOVE UR CULRS HOW TO
Users sign up by first identifying their hair type (wavy, curly, or kinky/coily) and then order their shampoo, conditioner and all-in-one.īut more importantly than the products themselves, LUS Brands has a relatively large customer service department focused on helping users understand how the products work and how to care for and style their curly hair. Short for “Love Ur Self,” LUS Brands creates and sells hair products made specifically for curly hair. People with curly hair were becoming more and more comfortable wearing their hair naturally and showing it off.
Sahar Saidi has had curly hair her whole life, and spent most of that life straightening and treating her hair to try to conform to the media’s idea of beauty.īut with the rise of social media, Saidi noticed a trend.
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